What Drives Attendance at Informal Learning Activities? A Study of Two Art Programs

Multiple reasons shape how young people and families choose to participate in informal learning programs at museums and other settings. Youth interest is likely a factor, but so might be geographic proximity, institutional affiliation, household income, and race/ethnicity. We examined the relative impact of these factors through a comparative study of two art programs; one a small, neighborhood-based organization focused on art and STEM, and the other a program in a well-established art museum. The smaller program tended to draw youth from closer geographic proximity. Interest in art drove attendance at both programs, but institutional membership was also important. Demographic factors also were a factor, and race/ethnicity was more strongly associated with program placement than household income. We discuss the importance of better understanding of such factors as museums and other programs continue to grow as important sites for learning.