Publications
Semantic distance scoring provides an attractive alternative to other scoring approaches for responses in creative thinking tasks. In addition, evidence in support of semantic distance scoring has increased over the last few years. In one recent approach, it has been proposed to combine multiple semantic spaces to better balance the idiosyncratic influences of each space. Thereby, final semantic distance scores for each response are represented by a composite or factor score. However, semantic spaces are not necessarily equally weighted in mean scores, and the usage of factor scores requires high levels of factor determinacy (i.e., the correlation between estimates and true factor scores). Hence, in this work, we examined the weighting underlying mean scores, mean scores of standardized variables, factor loadings, weights that maximize reliability, and equally effective weights on common verbal creative thinking tasks. Both empirical and simulated factor determinacy, as well as Gilmer-Feldt's composite reliability, were mostly good to excellent (i.e., > .80) across two task types (Alternate Uses and Creative Word Association), eight samples of data, and all weighting approaches. Person-level validity findings were further highly comparable across weighting approaches. Observed nuances and challenges of different weightings and the question of using composites vs. factor scores are thoroughly provided.
For decades, researchers have struggled with measurement problems related to the construct validity of divergent and convergent thinking in creativity assessments. In response, some have called for battery-based approaches. Recently, digital games have emerged as a potential alternative, offering increased scalability and improved ecological validity. This article presents CREA: a new, scalable, game-based assessment suite. CREA includes crea.tiles and crea.blender, non-verbal games featuring both divergent and convergent thinking modes, as well as crea.ideas - the Alternative Uses Task, a standard test of divergent thinking, and crea.logic - a test of abstract reasoning. The novel convergent and divergent thinking game modes are constructed within the same contextual environment and with theoretically motivated differences in game-prompts to understand and generalize from the emerging elicited behaviors. In this study, 408 participants completed the CREA suite and selected validation measures, representing the largest game-based validation study to date. Both convergent and discriminant validity is demonstrated for crea.tiles with respect to standard tests, with correlations ranging from r = .1-.4. Having CREA freely accessible, we aim to broaden the accessibility of creativity assessment to researchers, educators, and the general public and through this scaleup validate the rich creative behavioral patterns observed in this study. Plain Language SummaryCreative thinking is an essential attribute for success in the 21st century, yet it is difficult to measure because it is complex and contextual. Traditional pen and paper tests of creative thinking are the status quo and are backed up by years of research; however, there are well-known issues with these tests such as (1) they are difficult to scale up, as they require expert human-raters to evaluate the responses; (2) many of them are verbal, which is not necessarily fair within a culturally and linguistically diverse population; and (3) there are still fundamental open questions about what they actually measure. Digital, game-based creativity assessments represent an emerging alternative to conventional creativity tests, presenting the potential for increasing scalability and improving the quality of the results. This article presents CREA: a new, scalable, suite of game-based assessments. CREA includes crea.tiles and crea.blender - non-verbal games featuring several game modes, as well as crea.ideas - a standard test of divergent thinking, and crea.logic - a test of abstract reasoning. Participants (n=408) were university students from North America. They completed the CREA suite and a series of validation measures. The results from the study indicate that the current, freely accessible, version of the CREA suite demonstrated sufficient validity to be used by researchers and practitioners as a scalable, creativity assessment instrument for automated figural assessment of divergent and convergent thinking.
Openness to Experience is most strongly related to aspects of high-level cognition, such as creativity. Yet, the role of cognitive capacities in Openness is still far from understood. We examine how individuals search their memory predicts levels of Openness. Participants (N = 163) had one minute to generate synonyms to the word hot, which operationalizes mental navigation through a multidimensional representation of the mental lexicon - a cognitive multiplex network. We find high accuracy in low- and high- Openness group classification, and good prediction of individual differences in Openness. These results support the use of computational cognitive modelling for the study of personality traits. Further, our results suggest that people high in Openness engage in a distinct style of cognitive search.
The associative theory of creativity has long held that creative thinking involves connecting remote concepts in semantic memory. Network science tools have recently been applied to map the organization of concepts in semantic memory, and to study the link between semantic memory and creativity. Yet such work has largely overlooked the domain of convergent thinking, despite the theoretical importance of semantic memory networks for facilitating associative processes relevant for convergent problem solving (e.g., spreading activation). Convergent thinking problems, such as the Compound Remote Associates (CRA) test, can be solved with insight (the sudden aha experience) or analysis (deliberately and incrementally working towards the solution). In a sample of 477 participants, we adopted network science methods to compare semantic memory structure across two grouping variables: 1) convergent thinking ability (i.e., CRA accuracy), and 2) the self-reported tendency to solve problems with insight or analysis. Semantic memory networks were constructed from a semantic fluency task, and problem solving style (insight or analysis) was determined from judgments provided during solving of CRAs. We found that, compared to the low-convergent thinking group, the high-convergent thinking group exhibited a more flexible and interconnected semantic network-with short paths and many connections between concepts. Moreover, participants who primarily solved problems with insight (compared to analysis) showed shorter average path distances between concepts, even after controlling for accuracy. Our results extend the literature on semantic memory and creativity, and suggest that the organization of semantic memory plays a key role in convergent thinking, including insight problem solving.
Identifying ways to enable people to reach their creative potential is a core goal of creativity research with implications for education and professional attainment. Recently, we identified a potential barrier to creative achievement: creativity anxiety (i.e., anxiety specific to creative thinking). Initial work found that creativity anxiety is associated with fewer real-world creative achievements. However, the more proximal impacts of creativity anxiety remain unexplored. In particular, understanding how to overcome creativity anxiety requires understanding how creativity anxiety may or may not impact creative cognitive performance, and how it may relate to state-level anxiety and effort while completing creative tasks. The present study sought to address this gap by measuring creativity anxiety alongside several measures of creative performance, while concurrently surveying state-level anxiety and effort. Results indicated that creativity anxiety was, indeed, predictive of poor creative performance, but only on some of the tasks included. We also found that creativity anxiety predicted both state anxiety and effort during creative performance. Interestingly, state anxiety and effort did not explain the associations between creativity anxiety and creative performance. Together, this work suggests that creativity anxiety can often be overcome in the performance of creative tasks, but likewise points to increased state anxiety and effort as factors that may make creative performance and achievement fragile in more demanding real-world contexts.
Creativity has long been thought to involve associative processes in memory: connecting concepts to form ideas, inventions, and artworks. However, associa-tive thinking has been difficult to study due to limitations in modeling memory structure and retrieval processes. Recent advances in computational models of semantic memory allow researchers to examine how people navigate a se-mantic space of concepts when forming associations, revealing key search strat-egies associated with creativity. Here, we synthesize cognitive, computational, and neuroscience research on creativity and associative thinking. This Review highlights distinctions between free-and goal-directed association, illustrates the role of associative thinking in the arts, and links associative thinking to brain systems supporting both semantic and episodic memory - offering a new perspective on a longstanding creativity theory.
Dual process theories of creativity suggest that creative thought is supported by both a generation phase, where unconstrained ideas are generated and combined in novel ways, and an evaluation phase, where those ideas are filtered for usefulness in context. Neurocognitively, both the default mode network (DMN) and the executive control network (ECN) have been implicated in generation and evaluation, respectively. Importantly, generating and evaluating ideas implies that the same information, reflected in patterns of neural activity, must be present in both phases, suggesting that information should be 'reinstated' (i.e. multidimensional patterns must reappear) within and/or between network nodes. In the present study, we used representational similarity analysis (RSA) to investigate the extent to which nodes of the DMN and ECN reinstate information between a generation phase, in which participants generated novel or appropriate word associations to single nouns, and an evaluation phase, where we presented the associations back to participants to evaluate them. We showed strong evidence for reinstatement within the ECN dorsal lateral prefrontal cortex during the novel association task, and within the DMN medial prefrontal cortex during the appropriate association task. We additionally showed between network reinstatement between the ECN dorsal lateral prefrontal cortex and the DMN posterior parietal cortex during the novelty task. These results demonstrate the importance of both within- and between-informational reinstatement for generating and evaluating ideas, and implicate both the DMN and ECN in dual process models of creativity.
Creativity often requires envisioning novel connections and combinations among elements in space, e.g., to invent a new product or generate a work of art. A relationship between spatial cognition and creativity has been demonstrated at both the behavioral and neural levels, but the exact neurocognitive mechanisms that bridge this connection remain unclear. The present study tested whether individual differences in functional activation in spatial cognition-implicated brain regions (specifically focusing on premotor and superior parietal cortex) during mental rotation were associated with figural creativity in a composite object creation task. Functional activation in premotor and superior parietal cortex during a classical spatial task (mental rotation; MRT) has previously been causally linked with dissociable components of spatial cognition: superior parietal activity with abstract spatial representation, and premotor activity with active spatial manipulation. The present findings indicate that individual differences in functional activation of both superior parietal cortex and premotor cortex during MRT were associated with individual differences in figural creativity. The present data thus provide new evidence of a correlation between the activity in spatial cognition-implicated brain regions and figural creativity, and suggest initial insights into particular components of spatial processing (both representation and manipulation) that may be related to creative ability.
Transcranial direct current stimulation (tDCS) over the dorsolateral prefrontal cortex (DLPFC) has been shown to enhance divergent and convergent creative thinking. Yet, how stimulation impacts creative performance over time, and what cognitive mechanisms underlie any such enhancement, remain largely unanswered questions. In the present research, we aimed to (1) verify the impact of DLPFC tDCS on both convergent and divergent thinking, and further investigated (2) the temporal dynamics of divergent thinking, focusing on the serial order effect (i.e., the tendency for ideas to become more original and less frequent over time), and (3) any role that cognitive inhibition may play in mediating any effect of stimulation on creative thinking (considering the DLPFC's involvement in driving inhibitory processes that are also relevant for creative thinking). In a within-subjects design, twenty-six participants received three types of cross-hemispheric tDCS stimulation over the DLPFC (left cathodal and right anodal, L-R+; left anodal and right cathodal, L+R-; and sham). Before stimulation, they completed a pre-flanker task measuring cognitive inhibition; during stimulation, they completed the Alternate Uses Task (AUT), Remote Associates Test (RAT), and post-flanker task. Results showed that, compared with the sham stimulation, originality of responses in the AUT was significantly enhanced in the L+R- condition, while no tDCS effect was observed for the RAT. Additionally, compared with the other stimulation conditions, we found a diminished serial order effect in the L+R- condition characterized by an accelerated production of more original ideas. Critically, the L+R- condition was accompanied by better performance on the flanker task. Our findings thus verify that L+R- tDCS over the DLPFC accelerates idea originality also providing tentative clues that inhibition may act as a cognitive mechanism underlying enhancements in divergent thinking resulting from frontal lobe neuromodulation.


